A pair of Levi's jeans believed to date from the 1880s was discovered in an abandoned mine shaft and sold at auction in New Mexico in 2022 for $87,400. Its most disturbing historical detail was a label declaring that the jeans were made using 'the only kind made by white labor.' The wording places the garment in the period after the Chinese Exclusion Act of 1882, when anti-Chinese racism and the exclusion of Chinese workers were being used to define American labor identity. The label is evidence not of a modern factory scandal but of a nineteenth-century marketing culture in which white labor was advertised as a selling point and Chinese workers were treated as an unacceptable or politically dangerous presence. The source notes that Levi Strauss later reversed this policy, suggesting that the company's labor messaging changed as its workforce and manufacturing practices evolved. The surviving garment offers a stark material record of how racial exclusion could be stitched directly into a clothing brand's commercial identity.
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AI concept artworkArchive Record · 1880s
The 'White Labor' Levi's Label and the Racial Politics of 1880s Denim
Levi Strauss & Co. / 1880s
A pair of Levi's jeans believed to date from the 1880s was discovered in an abandoned mine shaft and sold at auction in New Mexico in 2022 for $87,400. Its most disturbing historical detail was a label declaring that the jeans were made using 'the only kind made by white labor.' The wording places the garment in the period after the Chinese Exclusion Act of 1882, when anti-Chinese racism and the exclusion of Chinese workers were being used to define American labor identity. The label is evidence not of a modern factory scandal but of a nineteenth-century marketing culture in which white labor was advertised as a selling point and Chinese workers were treated as an unacceptable or politically dangerous presence. The source notes that Levi Strauss later reversed this policy, suggesting that the company's labor messaging changed as its workforce and manufacturing practices evolved. The surviving garment offers a stark material record of how racial exclusion could be stitched directly into a clothing brand's commercial identity.
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