In August 2026, Callaway and the golf-entertainment channel Good Good faced a sharp backlash over a co-branded driver advertisement. The commercial opened with Good Good co-founder Garrett Clark shoving female golfer Alexis Miestowski to the ground as she reached toward the product. Viewers and critics described the scene as misogynistic and as trivializing or endorsing domestic violence, turning what was intended as provocative product marketing into a corporate reputational crisis. On August 23, Good Good announced that the advertisement would be withdrawn. Callaway publicly acknowledged the response and said it expected to work with Good Good toward a more inclusive environment in golf. Four days later, on August 27, Callaway ended the partnership immediately and pledged $1 million to organizations supporting victims of violence against women. The episode demonstrated how influencer-led advertising can expose established sports and apparel brands to severe backlash when shock humor relies on gendered violence, and it transformed a planned co-branded equipment and clothing relationship into a high-profile lesson in marketing accountability.
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AI concept artworkArchive Record · 2020s
The 2026 Good Good Advertisement Scandal That Ended Callaway’s Partnership
Callaway Golf and Good Good / 2020s
In August 2026, Callaway and the golf-entertainment channel Good Good faced a sharp backlash over a co-branded driver advertisement. The commercial opened with Good Good co-founder Garrett Clark shoving female golfer Alexis Miestowski to the ground as she reached toward the product. Viewers and critics described the scene as misogynistic and as trivializing or endorsing domestic violence, turning what was intended as provocative product marketing into a corporate reputational crisis. On August 23, Good Good announced that the advertisement would be withdrawn. Callaway publicly acknowledged the response and said it expected to work with Good Good toward a more inclusive environment in golf. Four days later, on August 27, Callaway ended the partnership immediately and pledged $1 million to organizations supporting victims of violence against women. The episode demonstrated how influencer-led advertising can expose established sports and apparel brands to severe backlash when shock humor relies on gendered violence, and it transformed a planned co-branded equipment and clothing relationship into a high-profile lesson in marketing accountability.
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