Huda Beauty’s Neon Obsessions eyeshadow palettes became the subject of a consumer lawsuit in the United States over pigments that plaintiffs said were not approved for use around the eyes. The claims alleged that warning language such as "not intended for the eye area" was not sufficiently prominent or was effectively obscured, despite the palettes being marketed in a way that invited eye makeup use. In 2022, a California federal judge approved a $1.93 million settlement resolving the consumer claims, alongside $1.2 million in legal fees for the plaintiffs. The settlement did not establish every allegation as proven at trial, but it created a significant legal and reputational problem for a fast-growing cosmetics company: the visually spectacular neon products raised questions about whether trend-driven color cosmetics were being sold with adequate safety communication and regulatory caution.
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AI concept artworkArchive Record · 2020s
Huda Beauty's Neon Obsessions Settlement Over Pigments Not Approved for the Eye Area
Huda Beauty / 2020s
Huda Beauty’s Neon Obsessions eyeshadow palettes became the subject of a consumer lawsuit in the United States over pigments that plaintiffs said were not approved for use around the eyes. The claims alleged that warning language such as "not intended for the eye area" was not sufficiently prominent or was effectively obscured, despite the palettes being marketed in a way that invited eye makeup use. In 2022, a California federal judge approved a $1.93 million settlement resolving the consumer claims, alongside $1.2 million in legal fees for the plaintiffs. The settlement did not establish every allegation as proven at trial, but it created a significant legal and reputational problem for a fast-growing cosmetics company: the visually spectacular neon products raised questions about whether trend-driven color cosmetics were being sold with adequate safety communication and regulatory caution.
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