Hickson had spent the 1920s cultivating an image of near-royal luxury. Its five-story Italian Renaissance-style building at 660 Fifth Avenue occupied the former site of the William K. Vanderbilt House, while the firm hosted Madeleine Vionnet's New York workrooms, sold Georges Matchabelli's perfumes, and dressed figures ranging from silent-film actresses to First Lady Florence Harding. That lavish position became vulnerable when the Great Depression began. In September 1931, Hickson filed for bankruptcy in a U.S. court, and the court papers also recorded an effort to evict the company from its Fifth Avenue premises. The rights to the firm's property and possessions passed to majority stakeholder Seel Singer, who kept the retail operation alive and soon renamed it Nelson-Hickson Inc. after partnering with designer Anne Nelson. The business survived in altered form, eventually moving in 1938 to a smaller five-story house at 9 West 57th Street, but the bankruptcy marked the collapse of one of Fifth Avenue's most extravagant specialty houses and the end of its original era of grandeur.
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AI concept artworkArchive Record · 1930s
The Collapse of Hickson: Fifth Avenue Grandeur Meets the Great Depression
Hickson Inc. / 1930s
Hickson had spent the 1920s cultivating an image of near-royal luxury. Its five-story Italian Renaissance-style building at 660 Fifth Avenue occupied the former site of the William K. Vanderbilt House, while the firm hosted Madeleine Vionnet's New York workrooms, sold Georges Matchabelli's perfumes, and dressed figures ranging from silent-film actresses to First Lady Florence Harding. That lavish position became vulnerable when the Great Depression began. In September 1931, Hickson filed for bankruptcy in a U.S. court, and the court papers also recorded an effort to evict the company from its Fifth Avenue premises. The rights to the firm's property and possessions passed to majority stakeholder Seel Singer, who kept the retail operation alive and soon renamed it Nelson-Hickson Inc. after partnering with designer Anne Nelson. The business survived in altered form, eventually moving in 1938 to a smaller five-story house at 9 West 57th Street, but the bankruptcy marked the collapse of one of Fifth Avenue's most extravagant specialty houses and the end of its original era of grandeur.
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