Lime Crime’s Blogger Wars: The Failed $250,000 Attempt to Silence Its Critics

Designer Scandals & Falls from Grace4/5 wildness

Lime Crime’s Blogger Wars: The Failed $250,000 Attempt to Silence Its Critics

Lime Crime and Doe Deere / 2000s-2010s

Lime Crime’s fiercely controlled online image became the center of a series of confrontations with beauty bloggers. In 2009, blogger Le Gothique said the company legally warned her after she published a negative product review and demanded that she remove it and reproduce a company-provided apology verbatim. The more dramatic clash came in 2014, when Lime Crime sued Michelle Jascynski, operator of the blog “Doe Deere Lies,” accusing her of defamation and copyright infringement. The suit sought approximately $250,000 and targeted a blog devoted to documenting alleged inconsistencies in Lime Crime’s products, including claims that wholesale pigments had been repackaged and sold at higher markups and that products with identical shade names sometimes differed in color or formula. The case was ultimately dismissed for lack of legal grounds. Additional cease-and-desist claims remained unconfirmed, while critics also accused the brand of deleting negative comments from its social-media pages. The episode became a cautionary tale about the collision between influencer culture, aggressive reputation management, and the power imbalance between a cosmetics company and independent reviewers.