When Massimo Osti founded his Bologna label in 1971, he initially called it Chester Perry, reportedly at the suggestion of fashion entrepreneur Corrado Zannoni. The name placed the young Italian brand uncomfortably close to two established British menswear identities: Chester Barrie and Fred Perry. Both companies pursued joint legal action over the use of the name, turning what may have seemed like a playful reference into a costly branding liability. Following the dispute, the company abandoned its original name in 1978 and adopted the abbreviated identity C.P. Company, under which Osti developed its influential military- and workwear-inspired clothing.
Preparing the daily feature…
AI concept artworkArchive Record · 1970s
The 1978 Trademark Fight That Forced Chester Perry to Become C.P. Company
C.P. Company, Chester Barrie, and Fred Perry / 1970s
When Massimo Osti founded his Bologna label in 1971, he initially called it Chester Perry, reportedly at the suggestion of fashion entrepreneur Corrado Zannoni. The name placed the young Italian brand uncomfortably close to two established British menswear identities: Chester Barrie and Fred Perry. Both companies pursued joint legal action over the use of the name, turning what may have seemed like a playful reference into a costly branding liability. Following the dispute, the company abandoned its original name in 1978 and adopted the abbreviated identity C.P. Company, under which Osti developed its influential military- and workwear-inspired clothing.
The daily editorial is currently unavailable. There’s still an entire archive to explore.
