BeachMint, the celebrity-driven e-commerce company founded in 2010 by Myspace co-founder Josh Berman and entrepreneur Diego Berdakin, expanded rapidly through subscription brands such as JewelMint, StyleMint, ShoeMint, and BeautyMint. In September 2011, the company was valued at an estimated $150 million, and by January 2012 it had raised approximately $75 million from investors including Accel Partners, Goldman Sachs, New World Ventures, and Millennium Technology Value Partners. That growth culminated in a 2014 merger with Condé Nast's Lucky Magazine, creating The Lucky Group. The expansion ultimately failed: in 2016, BeachMint closed Lucky Magazine, reportedly leaving many freelance workers unpaid. The episode exposed the precarious position of fashion-media freelancers, whose work could remain uncompensated when a heavily financed digital-fashion venture and its magazine operation collapsed. Although the available source does not detail a court judgment, settlement, or the exact amount owed, the unpaid-work fallout became the most serious labor controversy associated with BeachMint and Lucky's short-lived corporate union.
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AI concept artworkArchive Record · 2010s
The Lucky Group Collapse and the Freelancers Left Unpaid
BeachMint / Lucky Magazine / The Lucky Group / 2010s
BeachMint, the celebrity-driven e-commerce company founded in 2010 by Myspace co-founder Josh Berman and entrepreneur Diego Berdakin, expanded rapidly through subscription brands such as JewelMint, StyleMint, ShoeMint, and BeautyMint. In September 2011, the company was valued at an estimated $150 million, and by January 2012 it had raised approximately $75 million from investors including Accel Partners, Goldman Sachs, New World Ventures, and Millennium Technology Value Partners. That growth culminated in a 2014 merger with Condé Nast's Lucky Magazine, creating The Lucky Group. The expansion ultimately failed: in 2016, BeachMint closed Lucky Magazine, reportedly leaving many freelance workers unpaid. The episode exposed the precarious position of fashion-media freelancers, whose work could remain uncompensated when a heavily financed digital-fashion venture and its magazine operation collapsed. Although the available source does not detail a court judgment, settlement, or the exact amount owed, the unpaid-work fallout became the most serious labor controversy associated with BeachMint and Lucky's short-lived corporate union.
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