In June 2000, Bendon abruptly reversed its April plan to maintain manufacturing and distribution in New Zealand and announced that it would close its Te Rapa and East Tāmaki operations within six months. Approximately 400 employees lost their jobs as production moved to factories in Indonesia, the Philippines, Thailand, and China. The decision was driven by intense competition from retailers such as The Warehouse, DEKA, and Farmers, whose cheaper imported underwear had placed New Zealand manufacturers under severe pressure. Bendon's withdrawal was described as another nail in the coffin of New Zealand apparel production, because the damage extended beyond the factory payroll to smaller suppliers and businesses dependent on local manufacturing. The company also moved its head office to Sydney, symbolizing the broader regional shift from domestic production toward offshore supply chains. The source does not document illegal working conditions or a specific factory disaster at Bendon's overseas suppliers, but the closure remains a stark example of how price competition and globalization dismantled an established national garment industry.
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AI concept artworkArchive Record · 2000s
Bendon's 2000 Offshore Exodus Eliminated New Zealand's Mass Underwear Manufacturing
Bendon Group / 2000s
In June 2000, Bendon abruptly reversed its April plan to maintain manufacturing and distribution in New Zealand and announced that it would close its Te Rapa and East Tāmaki operations within six months. Approximately 400 employees lost their jobs as production moved to factories in Indonesia, the Philippines, Thailand, and China. The decision was driven by intense competition from retailers such as The Warehouse, DEKA, and Farmers, whose cheaper imported underwear had placed New Zealand manufacturers under severe pressure. Bendon's withdrawal was described as another nail in the coffin of New Zealand apparel production, because the damage extended beyond the factory payroll to smaller suppliers and businesses dependent on local manufacturing. The company also moved its head office to Sydney, symbolizing the broader regional shift from domestic production toward offshore supply chains. The source does not document illegal working conditions or a specific factory disaster at Bendon's overseas suppliers, but the closure remains a stark example of how price competition and globalization dismantled an established national garment industry.
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