A pair of Levi's jeans reportedly dating from the 1880s, discovered in an abandoned New Mexico mine shaft and sold at auction in 2022 for $87,400, carried a chilling label proclaiming them 'the only kind made by white labor.' The wording places the garment within the racial politics of late nineteenth-century American manufacturing, when anti-Chinese sentiment and exclusionary labor campaigns were intensifying after Congress passed the Chinese Exclusion Act in 1882. The label was used to date the jeans to the period between the passage of that law and the 1890s, when Levi Strauss & Co. is said to have reversed the policy. Although the artifact does not by itself prove the precise labor composition of every Levi's product, it provides material evidence that denim marketing could draw directly on racial exclusion and the policing of who was considered acceptable labor. The episode complicates the brand's later image as an egalitarian symbol worn by workers, rebels, and youth cultures worldwide.
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AI concept artworkArchive Record · 1880s
The 'Only Kind Made by White Labor' Label and Denim's Racialized Past
Levi Strauss & Co. / 1880s
A pair of Levi's jeans reportedly dating from the 1880s, discovered in an abandoned New Mexico mine shaft and sold at auction in 2022 for $87,400, carried a chilling label proclaiming them 'the only kind made by white labor.' The wording places the garment within the racial politics of late nineteenth-century American manufacturing, when anti-Chinese sentiment and exclusionary labor campaigns were intensifying after Congress passed the Chinese Exclusion Act in 1882. The label was used to date the jeans to the period between the passage of that law and the 1890s, when Levi Strauss & Co. is said to have reversed the policy. Although the artifact does not by itself prove the precise labor composition of every Levi's product, it provides material evidence that denim marketing could draw directly on racial exclusion and the policing of who was considered acceptable labor. The episode complicates the brand's later image as an egalitarian symbol worn by workers, rebels, and youth cultures worldwide.
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