In January 2021, two former Onia employees described a behind-the-scenes practice they said occurred during Bernstein's swimwear collaborations with the brand. According to their accounts, Bernstein brought garments or fabric references into the development process on multiple occasions and asked her team to emulate them. The items they identified included a piece of Dolce & Gabbana fabric and a cotton top associated with the label Are You Am I. These allegations suggested a production-room version of the copying accusations already surrounding Bernstein: instead of merely posting an admired garment online, an influential collaborator could allegedly carry an existing product into a commercial design workflow, where manufacturers and staff would translate its details into a new collection. The supplied account does not report a court finding or a formal legal ruling, so the former employees' claims remain allegations. Nevertheless, they contributed to a broader public debate over how influencer brands source references and whether smaller labels receive credit when their designs enter a higher-volume commercial pipeline.
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AI concept artworkArchive Record · 2020s
The Onia Development-Room Allegations: Employees Say Outside Garments Were Used as Templates
Danielle Bernstein, Onia, Dolce & Gabbana, and Are You Am I / 2020s
In January 2021, two former Onia employees described a behind-the-scenes practice they said occurred during Bernstein's swimwear collaborations with the brand. According to their accounts, Bernstein brought garments or fabric references into the development process on multiple occasions and asked her team to emulate them. The items they identified included a piece of Dolce & Gabbana fabric and a cotton top associated with the label Are You Am I. These allegations suggested a production-room version of the copying accusations already surrounding Bernstein: instead of merely posting an admired garment online, an influential collaborator could allegedly carry an existing product into a commercial design workflow, where manufacturers and staff would translate its details into a new collection. The supplied account does not report a court finding or a formal legal ruling, so the former employees' claims remain allegations. Nevertheless, they contributed to a broader public debate over how influencer brands source references and whether smaller labels receive credit when their designs enter a higher-volume commercial pipeline.
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