In February 2017, a fire at a Cambodian garment factory supplying Bestseller exposed the brutal conditions beneath the company’s low-cost fashion model. Reports stated that workers were ordered to resume production while the fire was still being extinguished and smoke remained in the building. Later investigations by the Danish research organization DanWatch, conducted with The Guardian and published in June 2017, described factory halls reaching approximately 37 degrees Celsius, inadequate ventilation, restricted access to food and water, insufficient breaks, and severe pressure to work overtime. Female garment workers reportedly fainted in large numbers. Doctors, labor experts, NGOs, unions, and the workers themselves attributed the collapses to a combination of heat, hunger, dehydration, exhaustion, overwork, and panic. The scandal challenged Bestseller’s public claims about supply-chain transparency and illustrated how the pressure to maintain inexpensive clothing can be transferred onto overwhelmingly female workforces in Cambodia. A later 2022 Business & Human Rights Resource Centre briefing also highlighted allegations of union-busting and related abuses at factories supplying, or recently supplying, the company.
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AI concept artworkArchive Record · 2010s
The Cambodian Factory Fire and the Mass Faintings Behind Bestseller’s Affordable Fashion
Bestseller A/S and its Cambodian supplier factories / 2010s
In February 2017, a fire at a Cambodian garment factory supplying Bestseller exposed the brutal conditions beneath the company’s low-cost fashion model. Reports stated that workers were ordered to resume production while the fire was still being extinguished and smoke remained in the building. Later investigations by the Danish research organization DanWatch, conducted with The Guardian and published in June 2017, described factory halls reaching approximately 37 degrees Celsius, inadequate ventilation, restricted access to food and water, insufficient breaks, and severe pressure to work overtime. Female garment workers reportedly fainted in large numbers. Doctors, labor experts, NGOs, unions, and the workers themselves attributed the collapses to a combination of heat, hunger, dehydration, exhaustion, overwork, and panic. The scandal challenged Bestseller’s public claims about supply-chain transparency and illustrated how the pressure to maintain inexpensive clothing can be transferred onto overwhelmingly female workforces in Cambodia. A later 2022 Business & Human Rights Resource Centre briefing also highlighted allegations of union-busting and related abuses at factories supplying, or recently supplying, the company.
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