In March 2021, Asics found itself embroiled in an international scandal amidst allegations of the use of forced Uyghur labor and cotton sourced from the Xinjiang region of China, notorious for its human rights abuses. A post on Asics' Chinese social media account declared the company's intention to continue sourcing cotton from Xinjiang, igniting outrage and backlash from human rights organizations and concerned consumers globally. Shortly thereafter, the brand issued a statement asserting that the post did not reflect its official position and reaffirming that uniforms provided to the Australian Olympic team would exclude such cotton. This incident not only raised questions about Asics' supply chain transparency but also ignited a broader discourse on corporate accountability and ethical sourcing within the fashion industry, as brands are increasingly scrutinized over labor practices and human rights violations in their production processes.
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AI concept artworkArchive Record · 2020s
Forced Labor Controversy: Asics and the Xinjiang Cotton Dilemma
Asics Corporation / 2020s
In March 2021, Asics found itself embroiled in an international scandal amidst allegations of the use of forced Uyghur labor and cotton sourced from the Xinjiang region of China, notorious for its human rights abuses. A post on Asics' Chinese social media account declared the company's intention to continue sourcing cotton from Xinjiang, igniting outrage and backlash from human rights organizations and concerned consumers globally. Shortly thereafter, the brand issued a statement asserting that the post did not reflect its official position and reaffirming that uniforms provided to the Australian Olympic team would exclude such cotton. This incident not only raised questions about Asics' supply chain transparency but also ignited a broader discourse on corporate accountability and ethical sourcing within the fashion industry, as brands are increasingly scrutinized over labor practices and human rights violations in their production processes.
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