On 12 December 2006, LG Electronics announced the KE850, later marketed as the PRADA Phone by LG, and formally unveiled it in a press release on 18 January 2007. Designed by LG engineer Kang-Heui Cha with Prada's visual direction, the device featured a black minimalist body, a glass-covered capacitive touchscreen, and a monochromatic Flash-based interface. It was notable because it operated without a stylus—an unusual feature at the time—and was positioned as a luxury fashion object as much as a mobile phone. Released in the United Kingdom, France, and Italy in March 2007 at approximately €599, it sold one million units during its first 18 months.
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AI concept artworkArchive Record · 2000s
The Pre-iPhone LG Prada and the Unproven Apple Theft Accusation
LG Electronics and Prada / 2000s
On 12 December 2006, LG Electronics announced the KE850, later marketed as the PRADA Phone by LG, and formally unveiled it in a press release on 18 January 2007. Designed by LG engineer Kang-Heui Cha with Prada's visual direction, the device featured a black minimalist body, a glass-covered capacitive touchscreen, and a monochromatic Flash-based interface. It was notable because it operated without a stylus—an unusual feature at the time—and was positioned as a luxury fashion object as much as a mobile phone. Released in the United Kingdom, France, and Italy in March 2007 at approximately €599, it sold one million units during its first 18 months.
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