Jabari Shelton, known as A$AP Bari, co-founded the streetwear label Vlone in 2011, which quickly gained traction in Harlem's fashion scene. However, his reputation took a significant hit in 2017 when a video surfaced allegedly showing him sexually assaulting a woman in a hotel room. The disturbing footage depicted Bari confronting a naked woman who had been sleeping, alongside an entourage of men from ASAP Mob. This incident directly led to Nike terminating their partnership with Bari, marking a pivotal moment in his career. Following five years of ignoring the scandal, he was ousted from Vlone in October 2022 amid internal disputes and accusations of misconduct, leaving a considerable stain on the brand he had once built into a cultural phenomenon. The legal consequences of his actions echoed in the form of a $1 million lawsuit from the victim, although the case was dismissed when she opted not to proceed with the investigation.
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AI concept artworkArchive Record · 2010s
The Downfall of A$AP Bari: From Streetwear Star to Sexual Assault Accusations
Vlone / 2010s
Jabari Shelton, known as A$AP Bari, co-founded the streetwear label Vlone in 2011, which quickly gained traction in Harlem's fashion scene. However, his reputation took a significant hit in 2017 when a video surfaced allegedly showing him sexually assaulting a woman in a hotel room. The disturbing footage depicted Bari confronting a naked woman who had been sleeping, alongside an entourage of men from ASAP Mob. This incident directly led to Nike terminating their partnership with Bari, marking a pivotal moment in his career. Following five years of ignoring the scandal, he was ousted from Vlone in October 2022 amid internal disputes and accusations of misconduct, leaving a considerable stain on the brand he had once built into a cultural phenomenon. The legal consequences of his actions echoed in the form of a $1 million lawsuit from the victim, although the case was dismissed when she opted not to proceed with the investigation.
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