In October 2010, the Hells Angels Motorcycle Club sued Alexander McQueen over accessories that allegedly misused the club’s trademarked winged death-head symbol. The disputed products included a US$2,325 “Hell’s Angels Knuckleduster Box” clutch and a US$560 pashmina. The club’s lawyer emphasized that the issue involved more than commercial revenue: wearing an unauthorized emblem could make someone appear to claim membership, potentially provoking a dangerous confrontation with actual members. McQueen’s company settled by agreeing to remove the merchandise from its website, stores, and concessions, recall items already sold, and destroy the affected goods. The case demonstrated that luxury fashion’s appropriation of biker, military, punk, and criminal-coded imagery can collide with real-world organizations whose symbols function as markers of identity, hierarchy, and territorial power.
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AI concept artworkArchive Record · 2010s
The Hell’s Angels Trademark War over McQueen’s Winged Death-Head Accessories
Alexander McQueen and Hells Angels Motorcycle Club / 2010s
In October 2010, the Hells Angels Motorcycle Club sued Alexander McQueen over accessories that allegedly misused the club’s trademarked winged death-head symbol. The disputed products included a US$2,325 “Hell’s Angels Knuckleduster Box” clutch and a US$560 pashmina. The club’s lawyer emphasized that the issue involved more than commercial revenue: wearing an unauthorized emblem could make someone appear to claim membership, potentially provoking a dangerous confrontation with actual members. McQueen’s company settled by agreeing to remove the merchandise from its website, stores, and concessions, recall items already sold, and destroy the affected goods. The case demonstrated that luxury fashion’s appropriation of biker, military, punk, and criminal-coded imagery can collide with real-world organizations whose symbols function as markers of identity, hierarchy, and territorial power.
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