In 2024, several Lenskart franchise owners alleged that the company was undermining its own FOFO model—franchise-owned, franchise-operated outlets—by opening company-owned, company-operated COCO stores close to existing franchise locations. The franchisees claimed that this strategy diverted customers and revenue away from the operators who had invested in Lenskart stores, turning the brand's rapid retail expansion into a conflict between corporate control and local partners. Franchise owners in Karnataka escalated the dispute by filing a First Information Report in October 2024 alleging financial fraud, including discrepancies in reported revenue and misuse of accounting software. The Economic Offences Wing began investigating, but Lenskart obtained a stay order from the Karnataka High Court in January 2025, halting the probe while the legal dispute continued. The episode exposed the tensions hidden inside fast-growing franchise empires: a brand can sell entrepreneurs the promise of territorial partnership while retaining the power to place competing outlets beside them and control the accounting systems on which their earnings depend.
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AI concept artworkArchive Record · 2020s
Lenskart Franchisees Accuse the Eyewear Giant of Cannibalizing Their Stores
Lenskart Solutions Limited / 2020s
In 2024, several Lenskart franchise owners alleged that the company was undermining its own FOFO model—franchise-owned, franchise-operated outlets—by opening company-owned, company-operated COCO stores close to existing franchise locations. The franchisees claimed that this strategy diverted customers and revenue away from the operators who had invested in Lenskart stores, turning the brand's rapid retail expansion into a conflict between corporate control and local partners. Franchise owners in Karnataka escalated the dispute by filing a First Information Report in October 2024 alleging financial fraud, including discrepancies in reported revenue and misuse of accounting software. The Economic Offences Wing began investigating, but Lenskart obtained a stay order from the Karnataka High Court in January 2025, halting the probe while the legal dispute continued. The episode exposed the tensions hidden inside fast-growing franchise empires: a brand can sell entrepreneurs the promise of territorial partnership while retaining the power to place competing outlets beside them and control the accounting systems on which their earnings depend.
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