What began as Bruce Kimmel’s affectionate 1981 send‑up of 1950s B‑movie sci‑fi became a textbook case of producer meddling and marketing malpractice. Kimmel wrote and directed The Creature Wasn't Nice and completed the film in 1981; it was screened in its original form at just two public previews. Al Schwartz’s World Northal Corp., which had optioned the project after earlier distributing European pictures, effectively took control of the project from Kimmel: the producers re‑edited his cut, retitled the picture Spaceship and pushed a truncated, market‑minded version into a one‑week theatrical engagement in June 1983. The motive was bluntly commercial — the re‑title and packaging were designed to “bank” on Leslie Nielsen’s Airplane! association — and the reworked film then fast‑tracked to pay cable and home video via Vestron, rather than letting Kimmel’s original vision find a life in theaters or festivals.
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AI concept artworkArchive Record · 1980s
How Producers Yanked Bruce Kimmel’s Original Cut and Turned The Creature Wasn't Nice into a Leslie Nielsen Marketing Tool
The Creature Wasn't Nice (aka Spaceship / Naked Space), Bruce Kimmel / 1980s
What began as Bruce Kimmel’s affectionate 1981 send‑up of 1950s B‑movie sci‑fi became a textbook case of producer meddling and marketing malpractice. Kimmel wrote and directed The Creature Wasn't Nice and completed the film in 1981; it was screened in its original form at just two public previews. Al Schwartz’s World Northal Corp., which had optioned the project after earlier distributing European pictures, effectively took control of the project from Kimmel: the producers re‑edited his cut, retitled the picture Spaceship and pushed a truncated, market‑minded version into a one‑week theatrical engagement in June 1983. The motive was bluntly commercial — the re‑title and packaging were designed to “bank” on Leslie Nielsen’s Airplane! association — and the reworked film then fast‑tracked to pay cable and home video via Vestron, rather than letting Kimmel’s original vision find a life in theaters or festivals.
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