When Paramount finally ordered Max Fleischer to make an animated feature after seeing the success of Disney's Snow White and the Seven Dwarfs, the studio assigned Gulliver's Travels an initial budget of $500,000. The estimate proved badly unrealistic: the 1939 production ultimately cost approximately $1.5 million. The picture nevertheless performed strongly during its limited Christmas engagement, opening with only 24 prints in 36 theaters but grossing more than $3 million during Christmas week and earning Paramount an immediate profit of about $1.5 million before foreign release. Fleischer Studios did not share equally in that success. Under the contract, Paramount penalized the company $350,000 for exceeding the budget, and Max and his studio were excluded from participation in foreign earnings. The arrangement turned a commercial triumph into a financial trap: the feature demonstrated Fleischer's ability to compete with Disney while simultaneously deepening the debt and royalty problems that weakened his company. Paramount then retained the leverage to demand another feature while Fleischer Studios bore much of the production risk.
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AI concept artworkArchive Record · 1930s
Paramount Penalized Gulliver's Travels Even After It Became a Profitable Hit
Gulliver's Travels / 1930s
When Paramount finally ordered Max Fleischer to make an animated feature after seeing the success of Disney's Snow White and the Seven Dwarfs, the studio assigned Gulliver's Travels an initial budget of $500,000. The estimate proved badly unrealistic: the 1939 production ultimately cost approximately $1.5 million. The picture nevertheless performed strongly during its limited Christmas engagement, opening with only 24 prints in 36 theaters but grossing more than $3 million during Christmas week and earning Paramount an immediate profit of about $1.5 million before foreign release. Fleischer Studios did not share equally in that success. Under the contract, Paramount penalized the company $350,000 for exceeding the budget, and Max and his studio were excluded from participation in foreign earnings. The arrangement turned a commercial triumph into a financial trap: the feature demonstrated Fleischer's ability to compete with Disney while simultaneously deepening the debt and royalty problems that weakened his company. Paramount then retained the leverage to demand another feature while Fleischer Studios bore much of the production risk.
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