The Apple began as a much darker Hebrew-language rock musical by Israeli producer Coby Recht and his wife, Iris Yotvat. They envisioned an Orwellian story about the corruption of music by a powerful entertainment industry, but after agreeing to make the film with Golan, they watched the project change almost beyond recognition. In 1979, while staying in a villa Golan provided in Los Angeles, the couple saw him produce six screenplay drafts in only three weeks, rewriting the plot and songs into something more comic, flamboyant, and—according to Recht and Yotvat—corny and out of date. Golan also objected that their original story lacked enough action, prompting the dismissive wordplay, “Rockin’ Horse, Rock n’ Roll.”
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AI concept artworkArchive Record · 1970s
Menahem Golan’s Creative War Over the Musical He Rewrote Into Camp
Menahem Golan and The Apple / 1970s
The Apple began as a much darker Hebrew-language rock musical by Israeli producer Coby Recht and his wife, Iris Yotvat. They envisioned an Orwellian story about the corruption of music by a powerful entertainment industry, but after agreeing to make the film with Golan, they watched the project change almost beyond recognition. In 1979, while staying in a villa Golan provided in Los Angeles, the couple saw him produce six screenplay drafts in only three weeks, rewriting the plot and songs into something more comic, flamboyant, and—according to Recht and Yotvat—corny and out of date. Golan also objected that their original story lacked enough action, prompting the dismissive wordplay, “Rockin’ Horse, Rock n’ Roll.”
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