Comin' at Ya! emerged from one of the stranger entrepreneurial gambles in early-1980s American filmmaking. Producers Gene Quintano and Manuel Lupo had been Xerox salesmen who later operated an office-supply company, while actor Tony Anthony was their partner in a publishing venture and had experience making European spaghetti Westerns. The three men spent approximately four years developing a new 3-D process, testing cameras and projection methods before committing to a Western at a time when the genre was considered commercially unfashionable. They deliberately avoided horror, believing the market was already saturated, and raised the film's budget themselves—reported at between $2.5 million and $3.5 million—before shooting in Spain for three months beginning in September 1980 and completing post-production in Rome.
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AI concept artworkArchive Record · 1980s
The Xerox Salesmen Who Ignited the 1980s 3-D Western Craze
Comin' at Ya! / 1980s
Comin' at Ya! emerged from one of the stranger entrepreneurial gambles in early-1980s American filmmaking. Producers Gene Quintano and Manuel Lupo had been Xerox salesmen who later operated an office-supply company, while actor Tony Anthony was their partner in a publishing venture and had experience making European spaghetti Westerns. The three men spent approximately four years developing a new 3-D process, testing cameras and projection methods before committing to a Western at a time when the genre was considered commercially unfashionable. They deliberately avoided horror, believing the market was already saturated, and raised the film's budget themselves—reported at between $2.5 million and $3.5 million—before shooting in Spain for three months beginning in September 1980 and completing post-production in Rome.
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