To promote the 1979 basketball comedy Fast Break, Columbia Pictures turned the film's fictional Cadwallader University into the centerpiece of an unusually elaborate publicity hoax. The studio circulated a press release suggesting that Cadwallader was a genuine Nevada institution, complete with a Bunkerville, Nevada, return address and telephone number. The fictional university was even said to be awarding honorary degrees to prominent real-world figures, including Vice President Walter Mondale, singer Dolly Parton—cited for her leadership on behalf of women's rights—and businessman Henry Ford II. The campaign was designed to make the invented school appear sufficiently credible that newspapers and other media would treat it as a real institution rather than merely a movie prop.
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AI concept artworkArchive Record · 1970s
Columbia Pictures Invented Cadwallader University—and Journalists Believed It
Fast Break / 1970s
To promote the 1979 basketball comedy Fast Break, Columbia Pictures turned the film's fictional Cadwallader University into the centerpiece of an unusually elaborate publicity hoax. The studio circulated a press release suggesting that Cadwallader was a genuine Nevada institution, complete with a Bunkerville, Nevada, return address and telephone number. The fictional university was even said to be awarding honorary degrees to prominent real-world figures, including Vice President Walter Mondale, singer Dolly Parton—cited for her leadership on behalf of women's rights—and businessman Henry Ford II. The campaign was designed to make the invented school appear sufficiently credible that newspapers and other media would treat it as a real institution rather than merely a movie prop.
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