On January 13, 1962, comedian and television innovator Ernie Kovacs was killed in a car accident, abruptly ending the marriage and creative partnership he had shared with Edie Adams since their 1954 elopement in Mexico City. The tragedy was compounded by the financial disorder surrounding his estate: Adams discovered that the liabilities, including a substantial tax debt owed to the IRS, outweighed the assets. Rather than accepting a planned television benefit organized by Kovacs's celebrity friends, she insisted that she could support her family herself. She immediately returned to work, eventually accepting a succession of television, stage, and commercial opportunities, most famously the long-running Muriel Cigars campaign in which she delivered the Mae West-style line, "Why don't you pick one up and smoke it sometime?"
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AI concept artworkArchive Record · 1960s
The 1962 Crash That Left Edie Adams With Ernie Kovacs's Debts and Three Children to Protect
Edie Adams and Ernie Kovacs / 1960s
On January 13, 1962, comedian and television innovator Ernie Kovacs was killed in a car accident, abruptly ending the marriage and creative partnership he had shared with Edie Adams since their 1954 elopement in Mexico City. The tragedy was compounded by the financial disorder surrounding his estate: Adams discovered that the liabilities, including a substantial tax debt owed to the IRS, outweighed the assets. Rather than accepting a planned television benefit organized by Kovacs's celebrity friends, she insisted that she could support her family herself. She immediately returned to work, eventually accepting a succession of television, stage, and commercial opportunities, most famously the long-running Muriel Cigars campaign in which she delivered the Mae West-style line, "Why don't you pick one up and smoke it sometime?"
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