When Don Adams accepted the role of Maxwell Smart, he did more than sign on as another contracted television performer. During the production of Get Smart, he chose to take a lower salary in exchange for a one-third ownership stake in the series. That decision was unusually important in an era when studios and networks generally retained the long-term economic power of successful television properties, while actors were paid primarily through episodic salaries. Get Smart became a major hit after its 1965 debut, ran for 138 episodes, and remained valuable in syndication even after its original cancellation in 1970. Adams's ownership share consequently provided him with a continuing income from reruns for many years, helping offset the career problem created by the show's success: audiences and producers became so identified with his bumbling Maxwell Smart persona that he was largely typecast. His deal stands as one of the rare cases in which a television star traded immediate compensation for a meaningful piece of the back end—and benefited when the show became a durable library property.
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AI concept artworkArchive Record · 1960s
The Get Smart Deal That Made Don Adams Rich in Reruns
Get Smart / Don Adams / 1960s
When Don Adams accepted the role of Maxwell Smart, he did more than sign on as another contracted television performer. During the production of Get Smart, he chose to take a lower salary in exchange for a one-third ownership stake in the series. That decision was unusually important in an era when studios and networks generally retained the long-term economic power of successful television properties, while actors were paid primarily through episodic salaries. Get Smart became a major hit after its 1965 debut, ran for 138 episodes, and remained valuable in syndication even after its original cancellation in 1970. Adams's ownership share consequently provided him with a continuing income from reruns for many years, helping offset the career problem created by the show's success: audiences and producers became so identified with his bumbling Maxwell Smart persona that he was largely typecast. His deal stands as one of the rare cases in which a television star traded immediate compensation for a meaningful piece of the back end—and benefited when the show became a durable library property.
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