The backlash was not merely embarrassing: it became a major financial and professional catastrophe. Made for approximately $5.14 million, At Long Last Love earned less than half that amount, and its failure was quickly immortalized in books such as The Fifty Worst Films of All Time, The Golden Turkey Awards, and The Hollywood Hall of Shame. The chorus of attacks affected Bogdanovich so deeply that he purchased newspaper space to publish an open letter apologizing for the film. He was eventually permitted to recut it, producing a shorter version that became the standard television and release-print edition, but by then the original opening had already shaped the film's reputation. His former wife Polly Platt recalled entering a theater where the movie had effectively no audience, a humiliating image that captured the scale of the collapse.
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AI concept artworkArchive Record · 1970s
Bogdanovich Apologizes in the Newspapers After His $5 Million Musical Collapses at the Box Office
At Long Last Love / 1970s
The backlash was not merely embarrassing: it became a major financial and professional catastrophe. Made for approximately $5.14 million, At Long Last Love earned less than half that amount, and its failure was quickly immortalized in books such as The Fifty Worst Films of All Time, The Golden Turkey Awards, and The Hollywood Hall of Shame. The chorus of attacks affected Bogdanovich so deeply that he purchased newspaper space to publish an open letter apologizing for the film. He was eventually permitted to recut it, producing a shorter version that became the standard television and release-print edition, but by then the original opening had already shaped the film's reputation. His former wife Polly Platt recalled entering a theater where the movie had effectively no audience, a humiliating image that captured the scale of the collapse.
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