During the 2011 Super Bowl Timothy Hutton appeared in a series of Groupon commercials that satirized political activism; one spot in particular drew immediate and sustained ire for parodying the Tibetan resistance movement. Advocacy groups and members of the public condemned the ad for trivializing a real and ongoing freedom struggle, and the backlash mounted rapidly across social media and traditional outlets. Groupon removed the commercials from rotation on February 10, 2011, after continued negative response from the public and activist groups — a swift example of how a single high‑profile brand spot starring a familiar actor could provoke an international controversy and force a corporate retreat.
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AI concept artworkArchive Record · 2010s
Timothy Hutton and the Controversial Groupon Super Bowl Spot That Was Pulled
Groupon Super Bowl Commercial (2011) / 2010s
During the 2011 Super Bowl Timothy Hutton appeared in a series of Groupon commercials that satirized political activism; one spot in particular drew immediate and sustained ire for parodying the Tibetan resistance movement. Advocacy groups and members of the public condemned the ad for trivializing a real and ongoing freedom struggle, and the backlash mounted rapidly across social media and traditional outlets. Groupon removed the commercials from rotation on February 10, 2011, after continued negative response from the public and activist groups — a swift example of how a single high‑profile brand spot starring a familiar actor could provoke an international controversy and force a corporate retreat.
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