American International Pictures faced a commercial crisis when it tried to secure a permissive rating for Count Yorga, Vampire in 1970. As detailed in Stephen Farber's 1972 book The Movie Rating Game, the Motion Picture Association of America ratings board could not initially settle on whether the film deserved an R or an X rating. AIP insisted that an unrestricted GP rating—the designation that preceded PG—was essential, particularly because the company wanted the film in the broadest possible range of theaters and drive-ins. The picture was submitted to the ratings board six times before receiving the GP classification. To get there, AIP removed roughly two or three minutes of sexual and violent material and altered the soundtrack so that surviving scenes of brutality would have less impact. The cuts reveal the practical power the ratings system held over independent horror distributors: the issue was not merely artistic approval, but whether a film could be booked widely enough to recover its modest production cost. Despite the compromises, the finished movie retained enough erotic menace and graphic horror to become one of AIP's successful early-1970s vampire releases.
Preparing the daily feature…
AI concept artworkArchive Record · 1970s
Count Yorga's Six-Visit Battle With the MPAA Over Sex and Violence
Count Yorga, Vampire / 1970s
American International Pictures faced a commercial crisis when it tried to secure a permissive rating for Count Yorga, Vampire in 1970. As detailed in Stephen Farber's 1972 book The Movie Rating Game, the Motion Picture Association of America ratings board could not initially settle on whether the film deserved an R or an X rating. AIP insisted that an unrestricted GP rating—the designation that preceded PG—was essential, particularly because the company wanted the film in the broadest possible range of theaters and drive-ins. The picture was submitted to the ratings board six times before receiving the GP classification. To get there, AIP removed roughly two or three minutes of sexual and violent material and altered the soundtrack so that surviving scenes of brutality would have less impact. The cuts reveal the practical power the ratings system held over independent horror distributors: the issue was not merely artistic approval, but whether a film could be booked widely enough to recover its modest production cost. Despite the compromises, the finished movie retained enough erotic menace and graphic horror to become one of AIP's successful early-1970s vampire releases.
The daily feature is taking an intermission. There’s still an entire archive to explore.
