In 1944, after an audition mix‑up that famously involved a Hollywood secretary mailing the wrong item, director‑producer Howard Hawks essentially purchased a new movie star. Hawks signed the then‑nineteen‑year‑old Betty Joan Perske to a seven‑year contract at $100 a week and immediately began managing every facet of her public persona. Hawks rechristened her Lauren, she adopted a stylized form of her mother's surname as 'Bacall', and Slim Keith (Mrs. Hawks) supervised wardrobe, manners and social training—an intimate, almost familial form of studio grooming typical of the Golden Age. The contract was less a talent deal than an apprenticeship in image manufacture, with Hawks controlling roles, publicity and even day‑to‑day presentation.
Preparing the daily feature…
AI concept artworkArchive Record · 1940s
How Howard Hawks Bought and Built 'Lauren Bacall' — a Seven‑Year Contract, a Name Change, and Voice Training by Force
Lauren Bacall / Howard Hawks / 1940s
In 1944, after an audition mix‑up that famously involved a Hollywood secretary mailing the wrong item, director‑producer Howard Hawks essentially purchased a new movie star. Hawks signed the then‑nineteen‑year‑old Betty Joan Perske to a seven‑year contract at $100 a week and immediately began managing every facet of her public persona. Hawks rechristened her Lauren, she adopted a stylized form of her mother's surname as 'Bacall', and Slim Keith (Mrs. Hawks) supervised wardrobe, manners and social training—an intimate, almost familial form of studio grooming typical of the Golden Age. The contract was less a talent deal than an apprenticeship in image manufacture, with Hawks controlling roles, publicity and even day‑to‑day presentation.
The daily feature is taking an intermission. There’s still an entire archive to explore.
