In 1981, Walt Disney Productions released one of the strangest films in its attempt to escape the image of being exclusively for children. The Devil and Max Devlin featured a dead slumlord, a corporate-looking Hell, soul-selling contracts, demonic threats, and Bill Cosby playing a villainous supernatural figure—material far removed from the studio's traditional family fantasy. Disney president Ron W. Miller had been searching for ways to modernize the company after a difficult decade, and the film was one of several PG-rated projects intended to prove that Disney could handle darker, more mature stories without abandoning its brand. The gamble backfired commercially: although it earned approximately $16 million in the United States and finished 45th in the yearly box-office rankings, Miller reportedly told The New York Times that it lost money.
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AI concept artworkArchive Record · 1980s
Disney's Satanic Midlife Crisis: How The Devil and Max Devlin Helped Create Touchstone
The Devil and Max Devlin / 1980s
In 1981, Walt Disney Productions released one of the strangest films in its attempt to escape the image of being exclusively for children. The Devil and Max Devlin featured a dead slumlord, a corporate-looking Hell, soul-selling contracts, demonic threats, and Bill Cosby playing a villainous supernatural figure—material far removed from the studio's traditional family fantasy. Disney president Ron W. Miller had been searching for ways to modernize the company after a difficult decade, and the film was one of several PG-rated projects intended to prove that Disney could handle darker, more mature stories without abandoning its brand. The gamble backfired commercially: although it earned approximately $16 million in the United States and finished 45th in the yearly box-office rankings, Miller reportedly told The New York Times that it lost money.
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